The original post: /r/movies by /u/AndrewHeard on 2025-01-01 17:57:15.

So, I was looking up a movie that was supposed to come out in early December 2024. However, I found out that they delayed the release of the film until March 2025. But they didn’t properly notify the streaming services. As a result, the movie was out there for a few hours in December before it got taken down.

This seems like a terrible strategy. I assume that the movie is out there now before the official release. Which will negatively affect ticket sales.

Back when I used to work at a movie theatre at the early years of digital. There was talk of newer theatres getting digital releases by streaming them from internet enabled projectors into theatres connected to the studio system.

Wouldn’t this be a better strategy in the streaming era? Rather than giving streamers a copy of the film which could be either accidentally or deliberately leaked?