It’s like a recipe! I want the ingredients and the way to prepare the meal with not so much preamble. I wish that these posts were short and functional OR used a story-like structure that makes me want to actually read them rather than skim them. And if they’re for instructions… don’t spread those instructions across a long article, please!

Obviously, google’s own friggen algorithm plays a role here as they have to do what the algorithm likes… but there has got to be a better way.

I would encourage anyone writing blogs like this to really think about why they’re making them. Is it ONLY to drive “Empty” SEO or is it to drive people to read the dang things? I would think they’d care more about time on the page and converting from readers to leads.

Overall looking at their product, I don’t think they would recommend their users make posts like they’re making here.