A new Windows 11 update is rolling out this week.

Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

  • @[email protected]English
    259•7 months ago

    If I see your company or app advertised on windows 11, you can be sure I will be actively avoiding said company/ App. Even if I need the services advertised, I will be looking for an alternative just because.

    • @[email protected]English
      23•7 months ago

      I’m not sure these ads are even paid for by the developers of the apps that show up. It looks like this is an ad for the Microsoft Store in general, as Microsoft gets a percentage of any sales.

      • @[email protected]English
        9•7 months ago

        They also may be included if you pay for your app to be on the homepage of the Microsoft store

      • @[email protected]English
        2•7 months ago

        Yeah if your app has in app purchases or requires payment it probably can show up here. Probably in the contract you sign to put your app in the Microsoft store

    • @[email protected]English
      7•7 months ago

      Don’t disagree with the sentiment but I didn’t think companies had this much leeway in how their ads were displayed.

      • NeshuraEnglish
        13•7 months ago

        They can pick which type of ads they buy which this certainly will be its own premium category

    • palordrolap
      -7•7 months ago

      The only place this will be active is on the computers of home users who don’t know how or don’t care to deactivate it. The computers of the common clay of IT usage. You know. Morons.

      And to tie that meme in with an older one: A fool and his money are soon parted.