edit: that google search isn’t very specific to what we’re talking about here, which is a subscription to access features that are physically installed in the vehicle
Clearly, the problem is that they went with a pure subscription model instead of also having an ad-supported model. Like, supposing that you’re allowed to turn on the seat heater, but then the car starts playing advertisements while it’s running. They could offer a premium seat heater subscription if you want to buy an ad-free experience.
What was the one with premium subscription for heated seats? I think it was Mercedes.
…and I think Audi dabbled in this area but backed down.
Ao that’s Mercedes, Audi, and Jeep I’ll never buy from, and obviously Tesla too.
EDIT Oh dear, it’s so much worsethan I knew:
https://www.google.com/search?q=car+companies+with+subscription+services
TOYOTA how could you???
Ford execs have floated it too
edit: that google search isn’t very specific to what we’re talking about here, which is a subscription to access features that are physically installed in the vehicle
The subscription to heated seats was BMW.
Clearly, the problem is that they went with a pure subscription model instead of also having an ad-supported model. Like, supposing that you’re allowed to turn on the seat heater, but then the car starts playing advertisements while it’s running. They could offer a premium seat heater subscription if you want to buy an ad-free experience.
shakes head sorrowfully
They aren’t very innovative.
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Subaru does this.
The seat subscription? I didn’t know about this