Reddit CEO Steve Huffman has hinted that in future some subreddits could be paywalled, as the company seeks to devise new sources of income.

He suggested that the company might experiment with paywalled subreddits as it looks to monetize new features. “I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said. “But now we will unlock the door for new use cases, new types of subreddits that can be built that may have exclusive content or private areas, things of that nature.”

This is another move likely to anger Redditors. While the platform is a commercial enterprise, its value derives almost entirely from freely offered user content. That means Redditors feel at least some sense of ownership in a community endeavour, so the company needs to tread carefully when it comes to monetization at user expense.

  • @[email protected]
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    854 months ago

    That was the first sales pitch for Reddit gold. That they just needed a couple bucks a month to pay for the servers. Lots of power uses back then did just that, and felt pretty good about themselves. There were people also arguing even then that anybody who paid Reddit’s bills for them was an idiot, but lots of people did.

    • @[email protected]
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      204 months ago

      I mean I get their feelings. Netflix et Al started with reasonable prices and then the greedy fuck heads raised the prices, so I bet Reddit would do it as well.

    • @[email protected]
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      14 months ago

      Yeah I immediately thought of the funding bar for gold back in the day.

      It was honestly fine. Made sense. Showed if they had made enough revenue to cover costs and let you make a personal choice beyond that.

    • @[email protected]
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      04 months ago

      I never directly paid for Reddit Gold (in the sense that I had a subscription to it), but I definitely gilded others’ comments a lot.