Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • Lvxferre
    15•3 months ago
    • Advanced fuzzy logic technology with AI (Artificial Intelligence) “learns” and adjusts the cooking cycle to get perfect results
    • Superior induction heating (IH) technology generates high heat and makes fine heat adjustments resulting in fluffier rice
    • “My Rice (49 Ways)” menu setting – Just input how the rice turned out, the rice cooker will make small changes to the cooking flow until it gets to the way you like it

    Based on the description the so-called “AI” simply adjusts time based on user feedback. That would be hilarious if not so sad as a marketing device.

    • @[email protected]English
      9•3 months ago

      So after it’s done you can adjust it’s cooking time, but instead of a cook time knob that you turn they try to pretend it’s AI?

      • Lvxferre
        8•3 months ago

        Pretty much. But instead of adjusting it like “cook it for less/more time”, you say “it’s raw/mushy”. Or at least that what I think, based on the product info, but I might be wrong.

        And… yeah, it’s all pretend. Just like “smart” some years ago.

        • @[email protected]English
          4•3 months ago

          It probably has the twin benefits of needing a crummy smartphone app (that spies on you) and an internet connection though. Knobs lack these delights.

          • Lvxferre
            3•3 months ago

            What a wonderful user experience! No rice is fine if connection is down, right?