The move embodies how ads are a growing and virtually inescapable part of the TV-viewing experience—even when you’re not watching anything.

As you might have expected, LG didn’t make a big, splashy announcement to consumers or LG TV owners about this new ad format. Instead, and ostensibly strategically, the September 5 announcement was made to advertisers. LG appears to know that screensaver ads aren’t a feature that excites users. Still, it and many other TV makers are happy to shove ads into the software of already-purchased devices.

LG TV owners may have already spotted the ads or learned about them via FlatpanelsHD, which today reported seeing a full-screen ad on the screensaver for LG’s latest flagship TV, the G4. “The ad appeared before the conventional screensaver kicks in," per the website, “and was localized to the region the TV was set to.”

LG has put these ads on by default, according to FlatpanelsHD, but you can disable them in the TVs’ settings. Still, the introduction of ads during a screensaver, shown during a pause in TV viewing that some TVs use as an opportunity to show art or personal photos that amplify the space, illustrates the high priority that ad dollars and tracking have among today’s TVs—even new top-of-the-line ones.

The addition of screensaver ads that users can disable may sound like a comparatively smaller disruption as far as TV operating system (OS) ads go. But the incorporation of new ad formats into TV OSes’ various nooks and crannies is a slippery slope. Some TV brands are even centered more on ads than selling hardware. Unfortunately, it’s up to OS operators and TV OEMs to decide where the line is, including for already-purchased TVs. User and advertiser interests don’t always align, making TV streaming platforms without third-party ads, such as Apple TV, increasingly scarce gems.

  • @[email protected]
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    77 hours ago

    You guys are going about this all wrong. All you gotta do is connect your smart tv to the internet. Don’t use pihole. Let your tv communicate exactly how it wants to. Then buy some DVDs of local indy pro wrestling. The kind where women staple each other with staple guns, and smash light tubes over each others heads and bleed profusely.

    Now…why would you do this? Because advertisers HATE advertising with pro wrestling. They also have nothing TO advertise for women with bloody faces, and broken noses.

    Let THAT data get back to them. Who’s going to advertise to the guy who watches pro-wrestling from a high school gym where women leave pools of blood on the ground??? If everyone did this, for 10 hours a day, advertisers would deem the American market not worth the money to advertise to.

    • @[email protected]
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      46 hours ago

      Sure, waste electricity while being unable to use the TV as intended, and cause some additional wear & tear. Great idea.

  • Jin
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    87 hours ago

    Disconnect your TV from internet. They are slow & limited, have ads and a lot of data harvesting.

    Get an Android device that faster and give you more control (not firestick etc.)

    • @[email protected]
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      45 hours ago

      As if android tv isn’t also loaded to hell with ads and reliant on streaming networks that basically all have increasingly obtrusive ads

      Either only buy physical or pirate all of your media, set up a jellyfin server, set up a dns server that blocks ads (adguard, pihole) and point any device that can connect to the internet at it. Cancel all of your streaming subscriptions and use a coreelec box to watch your media from your jellyfin server. There are literally no other ways to not get obtrusive advertising.

      If you have an lg webos tv like me you can keep it connected to the internet but root it, block updates in homebrew channel, install YouTube with adblocking and sponsor block, and then again make sure it’s getting dns from your ad block server. Add in custom rules for

      us.ad.lgsmartad.com us.info.lgsmartad.com ngfts.lge.com lgad.cjpowercast.com edgesuite.net us.rdx2.lgtvsdp.com us.info.lgsmartad.com us.ibs.lgappstv.com us.lgtvsdp.com ad.lgappstv.com smartshare.lgtvsdp.com ibis.lgappstv.com us.ad.lgsmartad.com lgad.cjpowercast.com.edgesuite.net ngfts.lge.com yumenetworks.com smartclip.net smartclip.com

      snu.lge.com su.lge.com lgtvonline.lge.com

      These block ads and the last three block the update servers. The update blocking isn’t strictly necessary if you have rooted and blocked updates in homebrew channel but it will get rid of the annoying “new version” nag that pops up when you turn on the tv. You may have to clear caches on the tv

        • @[email protected]
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          11 hour ago

          What kind of tv? For webos it’s potentially a bit complicated but also potentially stupid easy depending on which version of webos your tv has

          https://www.webosbrew.org/rooting/

          I would strongly suggest avoiding nvm even if it’s supported unless you’re very comfortable with hardware hacks. The others are all software and fairly easy to do if you’re capable with following instructions. The most recent, dejavuln, is fairly simple but can be a bit finicky (you may have to try a bunch of times) but lg is also rolling out patches for it so if your tv is updated you may be out of luck. It’s hard to say because the patches aren’t rolled out unilaterally. Webos is a bit confusing and there are many “branches” that all have similar features but wildly different numbering. If your tv is patched block updates by either disconnecting from the internet or blocking the above sites in your router and watch the webos homebrew discord (linked on that site). There are people actively researching new exploits and if one pops up it’ll be discussed in the discord first (and if it’s a big deal, like they expect it to be patched, they usually ping everyone to let them know to do it asap)

    • JDPoZ
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      27 hours ago

      Bingo. Shield pro, and blacklist the MAC address of the TV and NEVER update the firmware.

    • @[email protected]
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      23 hours ago

      We’re 5 years from someone proposing “smartwall displays” where the entire wall is your display. No more messy cables or creaky mounting brackets. They’ll, of course also have removed the on/off button and you won’t get to control the volume, but just think of the stimulation!

      Fahrenheit 451’s technology just around the corner of the next shitty planned community coming soon near you.

  • SharkAttak
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    98 hours ago

    If I’m not watching it, my TV stays off. But for how long anymore, I wonder…

    Side thought: the smartphone ROMs/roots scene has slowed down, recently; maybe it’s time to start with TVs rooting.

  • Jesus
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    6312 hours ago

    Oh the irony. The site reporting LG’s ads wants people to remove ad blockers.

        • Jin
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          21 hour ago

          Ah okay, tools for adblocking are kinda limited on iPhone. Would have recommended Firefox and ublock origin otherwise.

  • @[email protected]
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    47 hours ago

    Where are all the hackers out there that have the skills to crack a TV to load something open source? They’re computers. There has to be a way to jailbreak/root then.

    • @[email protected]
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      36 hours ago

      Sure, it’s being done. Xiaomi TVs have custom ROMs available, and I’m sure a bunch of others. Thing is, state of the art TVs are are not exactly cheap, and you need one to hack it in the first place. Most hackers do it for free, so they can’t exactly go on a spending spree.

    • @[email protected]
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      23 hours ago

      Unfortunately LG makes the best panels, and many other brands use LG panels(not as good as what LG puts in their own units).

      The solution here is to buy their ad subsidized tv and never connect it to the internet.

    • Noxy
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      46 hours ago

      To which remaining TV brands? They’re all gonna do this kinda stuff.

    • sunzu2
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      2112 hours ago

      They all will do within 2 years because fuck I peasants… Ain’t the free market grand?

      • @[email protected]
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        1111 hours ago

        There are some large computer monitors, depending on how big of a screen you want. There’s no smart crap in those, just DisplayPort and HDMI inputs.

        • sunzu2
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          711 hours ago

          Selection is an issue. Doubt they got large oled formats.

          • @[email protected]
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            Depends on your definition of large; I’ve got an amazing 48" 4k 120hz OLED monitor that does no “smart” features.

            Alienware does a 55" that I think is the largest available rn though I can’t vouch for the inclusion or lack of ads or smart features.

            • sunzu2
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              411 hours ago

              65+ inch but really 70

              55 is decent but if you got wall space and distance why not go big.

      • @[email protected]
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        610 hours ago

        Thank you daddy capitalism.

        I hope I can continue to make the smart TV dumb by never giving it network access. When that fails I’ll have to hope the pihole handles some of it. The other fun option might be to put it on a VPN in the EU and hope that it enables some gdpr options.

        Either way you’re right, it’s likely inevitable.

  • @[email protected]
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    5212 hours ago

    Not only do I use pi-hole, my so called smart TV never connects to the Internet in my household. Hell, I don’t buy any smart devices period.

    • @[email protected]
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      912 hours ago

      I don’t use pi-hole currently, but have managed access via my router. My LG C1 has been locked down to LAN access only for a long time.

      It’s kinds great this way. Since it has an IP it doesn’t give me any bullshit about network, but no traffic escapes the home network.

      • @[email protected]
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        2011 hours ago

        “Smart” devices are getting increasingly difficult to avoid in many products categories.

        Try buying a non-smart TV without going to high cost commercial/industrial models.

        • metaStatic
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          511 hours ago

          consumer TVs are so ridiculously cheap precisely because of all the smart phone home nonsense

        • @[email protected]
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          011 hours ago

          Don’t connect the wifi and use an external device. Have no issues with my now lobotomized screen.

          • @[email protected]
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            15 hours ago

            Sure, as long as the device doesn’t automatically connect to open networks, and if it does, you don’t live in an apartment, or moderate density area with available open wi-fi networks in range.

          • @[email protected]
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            57 hours ago

            Until they start to force you to connect to “finish” setup. I’m sure it’s only a matter of time.

            For now my new LG turns on directly to my external device and isn’t connected to the Internet. I did have to change a setting to turn on to the last input used instead of the useless home screen.

      • @[email protected]
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        1212 hours ago

        Depends on the device and the usage. “Smart devices” can encompass a lot of things.

  • Ace
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    2012 hours ago

    A year or two ago my LG B8 automatically bricked itself unless I agreed to the new terms and conditions. Literally something like “to continue using your tv please agree to the new terms”, and if I didn’t it was just bricked. They could have put anything in there and it was just “click agree or never use this device again”.

    It’s not been connected to the internet since.

    • @[email protected]
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      65 hours ago

      The fact that shrink-wrapped agreements aren’t automatically void worldwide is a fucking abomination. No you shouldn’t get to push a legally binding contract on me after I paid for the product. It’s my property now and if you want to require a license agreement after the sale then I should be able to decline it for a full refund fuck you.

  • @[email protected]
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    12 hours ago

    I pirated for a long time, and even though I had(have) large media libraries and the home server capacity to manage everything just fine, I stopped.

    Not sure when, or why, I’m guessing a service broke and I just said fuck it, I already have Prime+Netflix, and that was years ago at this point.

    Netflix’s password policy and Amazon showing adds had me spin them up again, and even migrate over to Jellyfin because Plex is just another enshitified privacy nightmare.

    Which was a pleasant surprise, because the last I tried Jellyfin years ago, it was not worth the hassle. Also, Plex wasn’t nearly as bad as it is now.

    To swing this back around to this article, I’m betting eventually they’ll force their TVs online by disabling features, capabilities, or even the device itself, if it’s not phoning home.

  • @[email protected]
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    111 hours ago

    Well that sucks, ironically I connect my C2 to the net for the NFL gamepass sub I’m actually paying for. Guess it’s back to illegal streams on the desktop PC