The original post: /r/todayilearned by /u/Stix1231 on 2024-07-05 03:19:48.

Original Title: TIL when Crystal Pepsi first came out, Coca-Cola released a competitor called Tab Clear. However, they marketed Tab Clear in a way that was meant to hurt Crystal Pepsi’s image by association. The “born to die” strategy worked, and both campaigns were dead six months later.